Course Description

Welcome to the Lawn & Garden product training course developed by The Carlstar Group.

This course will cover what drives the sale of Carlisle branded lawn and garden tires, how we benefit from the endorsement of our product by the top OEMs, where the Carlisle brand is positioned in the market, who buys our product, and how they use the product.

We'll also cover our product portfolio focusing on both the top sellers as well as the specialty tires we have in our line. 

The Carlstar Group

The Carlstar Group is headquartered in Franklin, Tennessee and is a global manufacturer of original equipment and aftermarket specialty tires and wheels for the agricultural, construction, outdoor power equipment, power sports, high-speed trailer and flat free/manual markets. The diverse portfolio of solutions are offered under several leading brands including Carlisle® tires and wheels, ITP® tires and wheels, as well as Cragar®, Black Rock® and Unique® wheels and Marastar® flat free and manual tires.The Carlstar Group employs 3,000 associates in 16 facilities located in four countries. The Carlstar Group has created a culture of converting great ideas into advanced products and has created a legacy of excellence in product innovation, quality and customer service. For more about The Carlstar Group, visit www.carlstargroup.com

Course curriculum

  • 1

    Introduction

    • Lawn & Garden Product Training - Intro

  • 2

    Market Research

    • Lawn & Garden Product Training - Market Research

  • 3

    Product Testing

    • Lawn & Garden Training - Product Testing

  • 4

    Product Overview

    • Lawn & Garden Training - Product Overview

  • 5

    Marketing Support

    • Lawn & Garden Training - Marketing Support

  • 6

    Resources

    • Product Overview

    • Product Segments by Terrain

    • Assembly Brochure

    • Product Training Portal Info

  • 7

    Quiz (10 Questions)

    • Lawn & Garden Quiz

  • 8

    Survey

    • Survey